Dedicated to the independent automotive garage, Absolutely Automotive is here to help your business improve by helping you achieve the goals you have for your business.

I have 36 years automotive experience in franchised dealers and independent workshops. Like many garage owners, I am a technician at heart. Over the years I have attained AEDM MOT status, Auto Electrician and completed the IMI Master Technician

After starting in the dealer network, working in technical, workshop supervision and customer facing roles, I then moved on to work for myself. I worked from a small unit buying, selling and repairing cars. Eventually I thought I would up my game and take on a new challenge.

In 2006 I bought an underperforming garage. My mission, at the time, was to change the face of the independent motor industry by improving the level of customer service. A very grand idea, but always think big, I thought! I worked hard, provided an honest service, and continued to learn - building a successful German car specialist over the following 16 years. In that time, I encountered many issues, some of which you might be experiencing today. In late 2022 I sold my business and am now focusing on helping others in the industry as an automotive business coach and mentor. I would like to enable other garage owners realise their own business ambitions.

During my garage ownership, I noticed that it could be quite a lonely existence with precious little automotive business advice, and there was no advice on selling a business. During this time I developed my BTC (Break the circle plan) and other techniques I use in coaching and mentoring.

Since starting Absolutely automotive I have not only helped garages through my mentoring plans but have also been training service advisors with dedicated front of house training.

Hear my story in this Youtube podcast on the Harmonic motion podcast series. Also available on Spotify and Appleplay

There are many areas where working with a business coach can help. These are just a few examples:

  • Building a roadmap for change

  • Staff training strategy

  • Process and procedure

  • Solving problems and bottlenecks

  • Understanding your business identity

  • To focus on a brand specialism

  • Planning your exit from the business

  • A sounding board for on-going ideas and plans.

Seeking the right automotive coach to work with you is key; an initial consultation costs nothing to see if I am the right fit for you and your business.

"Transform your Automotive garage business with a coach and mentor"

Why Absolutely Automotive?
Business problem solving
Business problem solving
Helping you piece things together

For an initial consultation